Connect sales, field force, dealers, orders, inventory, dispatch and collections — in one platform.
Running a steel business involves far more than manufacturing and selling steel. When sales, field visits, dealer orders, stock and collections run through disconnected systems, Excel sheets and WhatsApp, control gets harder every quarter. Fe360° brings it all together, built specifically for the steel industry.
As your business grows, manual operations get harder to control.
Sales info is scattered
Officers, BDEs and managers each record visits and orders their own way.
Dealer visibility is thin
Hundreds of dealers, but limited insight into orders, payments and activity.
Field teams are hard to monitor
No clear picture of coverage, visits, or whether the planned beat happened.
Orders arrive from everywhere
Calls, WhatsApp, email, dealers — with no single reliable record.
Reports take too long
Every review starts by chasing people and stitching together Excel files.
Sales, stock & dispatch disconnect
Orders confirmed against stock nobody can actually see in real time.
Collections need constant chasing
Outstanding amounts and payment promises live in notebooks, not a system.
Management sees yesterday's data
By the time a report lands, the situation on the ground has already moved.
Disconnected operations show up directly in your numbers.
Left unaddressed, these gaps compound into real business cost — quarter after quarter.
A growing business needs more than more people and more spreadsheets — it needs better visibility, better processes and better control.
One connected platform for your entire steel business.
Fe360° is an industry-focused business platform built specifically for steel manufacturers, TMT bar producers and distribution businesses — not a generic CRM or ERP adapted to fit. From the first enquiry to the final payment collected, every team works from the same information, in real time.
Built around your business process, not the other way around — shaped from real deployments in the steel industry, not a theoretical spec sheet.
Every role gets the interface that fits how they work.
All of it stays connected to the same underlying data — nothing re-typed, nothing re-explained between departments.
Management
Web dashboards, reports and analytics across every territory and branch.
Sales Officers / BDEs
A mobile app for visits, orders, targets and daily reporting.
Dealers
A dealer portal / mobile experience for orders, schemes and accounts.
Telecallers
A dedicated web interface for calling, follow-up and order capture.
Available as modular plans — start with field operations and scale up to full dealer, loyalty and enterprise sales management as you grow, without switching platforms. See Fe360° plans below.
Built for the field. Built for the office.
Live Tracking & Order Status
Dealer Management
Screens shown are representative product previews.
Every function your business needs, connected by design.
Sales Management
Field Force Management
Dealer & Distributor Mgmt
Telecalling & Follow-up
Order Management
Inventory & Stock Mgmt
Dispatch Management
Collection & Outstanding
Dashboards & MIS
Analytics & BI
AI-Powered Insights
Integrations
Loyalty & Influencer Rewards
Loyalty & Redeem Management for the People Who Recommend Your Steel
Masons, site engineers, bar benders, architects and contractors influence which steel brand actually gets used on a site — often more than the dealer does. Fe360°'s Loyalty & Redeem module turns that influence into a structured, trackable rewards program instead of ad-hoc, hard-to-track gifting.
Earn on Every Purchase
Influencers earn points automatically for every qualifying purchase or site usage — logged against invoice/batch numbers, dealer billing, or a simple QR/code scan on the bag or bundle.
Tiered Rewards & Redemption
Points convert into gifts, vouchers or cash-equivalent rewards from a configurable catalog, with tiers that reward your most loyal influencers more generously.
Engagement & Reporting
See which influencers are driving the most business, run seasonal or regional campaigns, and track full redemption history from the same Fe360° dashboard.
Built for the influencers who actually drive steel sales
Masons
Recommend and use your TMT bars on-site, visit after visit.
Engineers
Specify material standards and brands for every project they oversee.
Bar Benders
Handle and shape the steel directly, with early, repeated influence on brand choice.
Architects
Shape material choices at the design and planning stage.
Contractors
Decide on bulk procurement and repeat orders for upcoming sites.
Included in Fe360° Enterprise and available in Fe360° Customised — see plans below.
Start with Field. Move up whenever you're ready.
Every plan includes the mobile apps and admin panel you need at that stage — upgrade any time without losing your data or retraining your team.
Fe360° Field
Visibility and control over your field sales team.
- Field Executive & Manager apps
- Admin web panel
- Dealer & site management
- Tour planning & scheduling
- Order taking & live tracking
- Allowance management
Fe360° Sales
Everything in Field, plus telecalling and dispatch.
- Everything in Fe360° Field
- Telecaller web & mobile app
- Task assignment to executives
- Dispatch web portal
- Quotations & order approvals
- Lead management
Fe360° Enterprise
Full dealer, loyalty and enterprise sales management.
- Everything in Fe360° Sales
- Dealer mobile app
- Loyalty & influencer rewards (Mason/Engineer/Contractor)
- Primary, secondary & BDE sales
- Advanced analytics & reports
- Multi-branch & Tally integration
Fe360° Customised
Have a unique workflow? Tell us your requirements and we'll adapt Fe360° or build custom modules around exactly how your business operates.
Talk to UsFrom customer interaction to management decision, in seven steps.
Capture
Enquiries, customers, dealers and field activity logged at the source
Engage
Officers, BDEs and telecallers manage visits and follow-ups
Convert
Orders created through a structured digital process
Coordinate
Orders connect with inventory, dispatch and operations
Collect
Outstanding and payment commitments tracked to closure
Analyse
Dashboards bring every team's data into one view
Act
Management acts on opportunities and bottlenecks
What changes when everything runs on one platform.
| Before Fe360° | The Challenge | With Fe360° | Business Advantage |
|---|---|---|---|
| Excel-based reporting | Time-consuming, error-prone | Digital reporting | Faster, more reliable capture |
| Phone / WhatsApp orders | Information scattered | Structured order management | One clear, trackable order flow |
| Manual field reporting | Limited visibility | Mobile field reporting | Real-time field-force visibility |
| Separate dealer records | Hard to see real activity | Centralised dealer management | Full visibility & control |
| Manual target tracking | Delayed performance view | Real-time target tracking | Faster performance monitoring |
| Multiple reporting formats | No single source of truth | Integrated business data | One source of truth, company-wide |
| Manual collection follow-up | Commitments get missed | Digital collection tracking | Fewer missed commitments |
| Separate sales & dispatch data | Coordination gaps | Connected operations | Smoother handoffs |
| Delayed MIS reports | Management reacts late | Live dashboards | Faster, earlier decisions |
Less manual coordination. Less scattered information. More visibility and control.
Built specifically for the steel industry — not adapted to it.
More than an ERP
Doesn't just record transactions — connects business processes, people, field operations, dealers, management and data into one platform.
More than a field sales app
Most field apps stop at attendance and GPS. Fe360° connects field activity to customers, dealers, orders, targets, collections and dispatch.
More than a CRM
Customer data links directly to sales, orders, dealers, inventory, dispatch, collections and management reporting.
| Generic Software | Fe360° |
|---|---|
| Generic ERP — built for many industries | Designed around steel-industry workflows |
| Generic CRM — focused on customer records | Connects customers to field sales, dealers, orders, collections and operations |
| Generic field-force app — tracks employee activity | Connects field activity to actual business performance |
| Multiple disconnected systems | One connected operational ecosystem |
Built from real operations, not a theoretical spec.
Fe360° is built from direct experience inside steel businesses — with real sales officers, BDEs, dealers, telecallers and managers, on real orders, dispatch, loyalty/scheme management, Tally integration and field tracking.
How a Steel Manufacturer Digitised Its Sales & Business Operations
The Challenge
Managing sales teams, dealer interactions, field visits, telecalling, orders, dispatch and reporting through disconnected processes created operational complexity and slowed decisions.
The Solution
A connected ecosystem: Sales Officer app, BDE app, Telecaller web app, Manager app, Admin web app, dealer & order management, Tally and WhatsApp/SMS integration.
The Outcome
A centralised platform giving management visibility across sales activity, field operations, customer interactions, orders and performance — in real time.
Verified, customer-approved outcome numbers will be added here once confirmed — only quantified results that have been signed off are published.
Backed by Mic & Mac Solutions — more than a decade building CRM, ERP, field sales automation, mobile applications, business reporting, custom integrations and AI-enabled solutions.